The Financial Advantages of RENTING: The True Value Story

We must address the pressing issue at hand—the PR battle for the hearts and minds of American renters is slipping away. Zillow reports that 82% of renters feel that housing prices are unjustly inflated beyond fair market value. In response, Toni Blake is poised to revolutionize your team's approach with cutting-edge Value Stacking techniques in 2025 to redefine RENTER versus OWNER!

Toni’s program includes specific marketing strategies and new value positioning techniques to VALUE STACK your rents in the online digital presence. It includes a Value Stacking RENTS worksheet to produce property collateral, update copy on the property website and social media posts and add The Value of RENTING on rating and review sites.

In 2025, equip your teams with tools to spotlight the actual value of renting in your community. Craft persuasive PRO Renting messaging to educate and foster a deep appreciation for the exceptional benefits your management team offers. Join us in shaping a narrative that resonates with renters and showcases the unparalleled advantages of choosing to live at your property.

**Reservation and Cancellation Policy 

Seminars/Events/Credential Courses · Registration must be made (online, via email or phone) by the deadline published for each event on the GCAA’s website calendar.
Cancellations: Must be received 72 hours in advance to membersvcs@greatercaa.org
NAA Credential Courses · Cancellation in writing only at least 14 days prior to initial scheduled class to membersvcs@greatercaa.org
For all GCAA events · No-shows and late cancellations will be responsible for payment. 

Direct questions to Director of Education, Melody Adames at melody@greatercaa.org