The Rising Cost Of The American Dream

Home ownership is traditionally tied with the American dream of stability and financial security. However, due to high interest rates and rising property prices in many geographies, the cost of home ownership is more expensive than renting. This shift towards renting over homeownership has profound impacts for Charlotte’s multifamily industry. One of the largest impacts is an increased demand for affordable apartment communities. It’s crucial for our industry to understand how the soaring demand for apartments is shaping the influx of new residents and affecting Charlotte’s migration trends. According to Rent.Research, rent prices in Charlotte have increased 8% since May 2022. With monthly rents in the $2,000.00 range and interest rates hovering around 7%, renters must decide if they are throwing money out the window or saving for their forever home.

Charlotte’s rental housing industry continues to ask itself how we are preparing for the influx of new residents who are delaying homeownership. The short supply is forcing people to look outside Charlotte proper for housing and potentially bypass our city all together. Will developers adapt their strategies to cater to the growing demand? Will Charlotte’s migration trends be impacted? Will homeownership in Charlotte be affordable or will renters give up on the American dream? The Ledge will continue to follow this issue.